Branding · Web Design · Apparel · 2020
itsablackvibe
A full brand identity for a culture-driven platform celebrating Black excellence — from logo and web design to apparel and creative direction.
Client
itsablackvibe
Services
Brand Strategy · Brand Identity · Web & Mobile Design · Social Media Assets · Collateral Design · Brand Photoshoot Creative Direction
Year
2020
Photography
Nicholas Swatz
Project Scope
Built for the Culture.
itsablackvibe is a platform dedicated to empowering the Black community — serving as a space for motivation, education, and cultural celebration. The brand was built to honor the beauty of diverse melanin shades and amplify impactful messages rooted in both the history and present power of Black identity. Beyond the platform, the brand extends into an empowerment apparel line that wears the mission.
Community · Enlightening · Inspiring · Freed
A Visual Language as Bold as the Message.
Brand Identity
The identity needed to feel rooted and powerful without being heavy — warm enough to welcome community, strong enough to command respect. Every element, from the logo mark to the color palette, was designed to reflect the richness and depth of Black culture with intention.
Wear the Movement.
Apparel & Collateral
The brand extended beyond the screen into a line of empowerment apparel — tees, hoodies, and statement pieces that carry the message into the real world. Each design was built to feel cohesive with the brand identity while standing strong on its own.
Designed a suite of branded social media graphics that kept the brand consistent and compelling across platforms — from promotional posts to community-centered content that matched the spirit of the movement.
Content That Connects.
Social Media Assets
Brand Photography
Brought to Life.
Provided full creative direction for the in-person brand photoshoot, translating the identity into real-world imagery. Every wardrobe choice, pose, and setting was intentional — resulting in photos that feel as powerful as the brand itself.
Photography: Nicholas Swatz
The website was designed to be as bold and intentional as the brand itself — giving the community a space to connect, shop, and be inspired. Built with both desktop and mobile in mind, every page was crafted to feel immersive and on-brand from the first scroll to checkout.
A Digital Home for the Movement.
Social Media Assets
