Event Design · 2024
Producer Conference
2024 Event Identity
A full event identity system for one of the insurance industry's most anticipated annual conferences — from logo to signage to app design.
Client
Trustmark Benefits
Services
Event Identity · Brand Strategy · Collateral Design · App Design
Year
2024
Project Scope
Bold. Innovative.
Unforgettable.
The Trustmark Producer Conference is a premier annual networking event for producers and enrollment firms — drawing hundreds of industry professionals for three days of collaboration, expert insights, and business growth.
As Senior Designer at Trustmark, I led the full event identity from concept through execution: logo, signage, collateral, digital assets, and app design. Every touchpoint was designed to feel cohesive, modern, and unmistakably PC24.
Bold · Innovative · Professional · Inviting
Where The Brand Came To Life.
At The Event
Digital & App Design
Beyond The Room.
The PC24 identity extended beyond the physical event into the official conference app — bringing the same bold visual language to attendees' phones through custom branded screens, icons, and graphics that kept the identity cohesive from the room to their hands.
Designed the typographic system for the PC24 conference promo video — using bold weight contrast, intentional hierarchy, and a clean motion-ready layout to build excitement and signal that something big was coming.
Set the Tone Before the Doors Open.
Typography
